Ans: Group Assignment: Post #5

1) Unsolicited commercial e-mail (Spam), Cookies and Opt-out model may violate privacy or ethical rights without realizing it.

Spam – Businesses sending out thousands and even hundreds of thousands of unsolicited commercial e-mails for advertisement their promotion.

Cookies – When you visit some web site, the web server will request the cookie from your computer to identify the visitor. Your personal information will be saved at web server.

Opt-out model – When you sign up for a member account in some web site (e.g. forum, Blog, photo album), they can collect/use personal information until the consumer specifically requests that the data not be collected.

2) Spam – You may not receive Spam by filter setting of Anti-Spam when you using yahoo mail or other e-mail software.

Cookies – You can adjust the internet privacy policy setting in your Microsoft windows to block all Cookies. After this, all web site may not request cookies from your computer when you visit any web site.

Opt-out model – When you sign up for a member account, uncheck the options boxes about any marketing communications offers.

Group Assignment: Post # 5

Businesses and individuals must be aware of the information security and ethical issues that come together with their dependence and frequent use of information systems.

Not knowing or caring about these issues may bring about loss of confidential information and lasting damage to their business reputation. In this post, you will talk about the following:

1) Think of 2 to 3 ways in which businesses may violate privacy or ethical rights without realizing it.

2) How can the violations mentioned in the previous question be avoided or minimized ?

Group Assignment: Post # 4

Logistics companies such as FedEx and UPS no longer merely carry goods from one place to another. Some of them also provide supply chain planning and management services to their customers and help them manage their supply chain information. Investigate the web site of FedEx OR UPS to see how these companies’ services may be used for supply chain management. Then, answer the following questions:

• a) What supply chain processes can each of these companies support for their clients ?
• b) How can customers use the Web sites of each company to help them with supply chain management ?

Ans: Group Assignment: Post # 1

Blog:
Canon Blog - http://hk.blog.yahoo.com/canon/

Canon Blog offers a platform for photographer fanatic to share their photo and fun in daily. Thus it can attract more user interest in photograph and buy more photography product. In the meantime, Canon can build up online partnership with other photograph organization’s blog.

Artist Blog - http://hk.myblog.yahoo.com/fi-fi

Artists share their blog to attract more fans and share their daily work. Also fans can interchange of ideas and communicate with others.

Interactive advertisement
PCCW Mobile - http://www.pccwmobile.com/

You can found this banner of advertisement in yahoo or appledaily website. This banner is a mini game and you can play on it like a flash game. And you can join the lucky draw when you win the game.
(e.g. http://tinypic.info/files/ulwpzan5j6h7ulfudkvh.jpg, http://tinypic.info/files/ouehnhjz0e535us7fm63.jpg)

Search engine
Yahoo e marketing - http://hk.emarketing.yahoo.com/home.html

Yahoo is the most popular search engine in Hong Kong. We can search any information of services and products through search engine in the internet.Also you can promote your products and services through Yahoo e marketing.When people search the web with some keyword from yahoo search engine, the search results pages show up with your advertisement message.Advertisement message of Dell computer will show up in search results pages when you search with keyword "notebook".
(e.g. http://tinypic.info/files/o4sbuy5zwijb2ilhmf55.jpg)

Online partnerships or affiliate marketing
She.com - http://www.she.com/

She.com is a website provides many diversification inofrmation, especially for lady. It always cooperate with film company, publicize and introduce the new movie on its website. Tp hold an exibition to give some movie ticket and souvenier as a gift to member. This is an online partnerships promotion, she.com provides publicize channel, and the film companys provide the free ticket and souvenier. This is a typical case of Online partnerships.
(e.g. http://www.she.com/living/moviegoers/index.cfm?object_id=32A1CC66-C965-497A-A2EE84720EDCBEA8)

RSS feeds
Google AdSense「AdSense for Feeds」- https://www.google.com/adsense

Something like Yahoo e marketing of Search engine, You can promote your products and services through Google AdSense 「AdSense for Feeds」. Your website or advertisement message must be show when people use RSS with some keyword about your service or product.
(e.g. http://tinypic.info/files/yu1dg87cqm03nczu89zx.jpg)

Social networking
Facebook - http://www.facebook.com/

Facebook is a Social networking website. It is a social utility that connects people with friends in the whole world. In the meanwhile, you can promote your products and services through Social networking. Asus holds an event in the facebook to promote their new product.
(e.g. http://www.facebook.com/event.php?sid=5e87ef19a5ee6124de0ab22c14e926b0&eid=50477552762, http://tinypic.info/files/dyd9g6jkyh2ftx50iucq.jpg)

Gadgets
Walt Disney's movie, "WALL-E" - http://adisney.go.com/disneyvideos/animatedfilms/wall-e/

To publicize the characters in the Walt Disney's movie, "WALL-E", they pround to provide many wallpaper, buddy icons and widget for your computer. To made a deep impression on viewers, you can send or post Widget through your Facebook, e-mail and blog.
(e.g. http://adisney.go.com/disneyvideos/animatedfilms/wall-e/flash_site.html?deeplink=Downloads, http://tinypic.info/files/u24eetr2cxmtshqr8bgu.jpg, http://tinypic.info/files/3vrszzzluetd1kdbag5k.jpg)

Group Assignment: Post # 3

Group Assignment: Post # 3

1. Try any one of these decision support systems and describe two examples of decisions which they may help to support. For each decision, describe whether the decision would be made by operational, middle or senior management levels :

• Break-even Calculator
• Online Customer Lifetime Value Calculator (from Harvard Business School)
• Hong Kong Yellow Pages Online Map
• HSBC Mortgage Planner
  

2. Next, try out the different modules within the OpenBravo ERP demo. After you've familiarized yourself with these tools, identify which module can be used to handle each step within the Order-to-Cash business process below:

• Accept/Enter Order
• Order Acknowledgement
• Purchase Materials
• Receive Materials
• Production
• Packing
• Shipping
• Invoicing and Collection

3. Which departments need to coordinate from start to finish of the Order-to-Cash business process ? Describe how the ERP software makes their work easier. Also explain why ERP software can serve as the foundation or platform for decision support systems.

Group Assignment: Post # 2

copy from http://itmarketing2009jan.blogspot.com/

This week we learned how B.I. tools (business intelligence) allow businesses to get more value and insight out of their databases.

1. Visit the OLAP Service Online Demo and design three different grid reports using at least three dimensions per report. Each report must have at least one measure which is being analyzed along the chosen dimensions.

• You may choose from any of the dimensions found along the left-hand side of the demo: Customer, Date, Employee, Delivery Date, Product, Reseller, Employee, etc.
• You may choose from any of the measures under Internet Sales, Reseller Sales or Sales Summary (found along the left-hand side of the demo).

2. Post the following content on your blog regarding the grid reports you've designed:

• A screen capture of a section of the report which shows the included dimensions and measure(s);
• An explanation of the insights contained in the report and how these insights can be used by the company to understand their performance or make better decisions;
  

3. Describe the benefits of allowing users to query a data warehouse in the form of an OLAP cube through their Web browser.

Posted by Jenny

Group Assignment: Post # 1

copy from http://itmarketing2009jan.blogspot.com/

Group Assignment: Post # 1

This week we looked at several Internet Marketing methods. Together with your groupmates, find a specific example of how a company is using each method below:

• Blog
• Interactive advertisement
• Search engine
• Online partnerships or affiliate marketing
• RSS feeds
• Social networking
• Gadgets

By the way, the examples you find do not all have to come from the same company.

In your group blog, list all the examples you find, together with links to each example. Also provide a description of the effectiveness of each example.

Posted by Jenny