Group Assignment: Post # 1
This week we looked at several Internet Marketing methods. Together with your groupmates, find a specific example of how a company is using each method below:
- Blog
- Interactive advertisement
- Search engine
- Online partnerships or affiliate marketing
- RSS feeds
- Social networking
- Gadgets
By the way, the examples you find do not all have to come from the same company.
In your group blog, list all the examples you find, together with links to each example. Also provide a description of the effectiveness of each example.
Posted by Jenny
Blog
回覆刪除Canon Blog - http://hk.blog.yahoo.com/canon/
Artist Blog - http://hk.myblog.yahoo.com/fi-fi
Interactive advertisement
mini game advertisement - http://photos-f.ll.facebook.com/photos-ll-snc1/v2150/161/64/574377574/n574377574_2094309_9248.jpg
Search engine
Yahoo e marketing - http://hk.emarketing.yahoo.com/home.html
Online partnerships or affiliate marketing
RSS feeds
Social networking
Facebook - http://www.facebook.com/
MSN Messenger
She.com - http://www.she.com/
Gadgets
RSS feeds
回覆刪除Google AdSense「AdSense for Feeds」- https://www.google.com/adsense/login/zh_HK/?sourceid=aso&subid=ww-ww-et-HCLeftLink&medium=link
Blog:
回覆刪除Canon Blog - http://hk.blog.yahoo.com/canon/
Canon Blog offers a platform for photographer fanatic to share their photo and fun in daily. Thus it can attract more user interest in photograph and buy more photography product. In the meantime, Canon can build up online partnership with other photograph organization’s blog.
Artist Blog - http://hk.myblog.yahoo.com/fi-fi
Artists share their blog to attract more fans and share their daily work. Also fans can interchange of ideas and communicate with others.
Interactive advertisement
PCCW Mobile - http://photos-f.ll.facebook.com/photos-ll-snc1/v2150/161/64/574377574/n574377574_2094309_9248.jpg
You can found this banner of advertisement in yahoo or appledaily website. This banner is a mini game and you can play on it like a flash game. And you can join the lucky draw when you win the game.
Search engine
Yahoo e marketing - http://hk.emarketing.yahoo.com/home.html
Yahoo is the most popular search engine in Hong Kong. We can search any information of services and products through search engine in the internet.
Also you can promote your products and services through Yahoo e marketing.When people search the web with some keyword from yahoo search engine, the search results pages show up with your advertisement message.
RSS feeds
Google AdSense「AdSense for Feeds」- https://www.google.com/adsense/login/zh_HK/?sourceid=aso&subid=ww-ww-et-HCLeftLink&medium=link
Something like Yahoo e marketing of Search engine, You can promote your products and services through Google AdSense 「AdSense for Feeds」. Your website or advertisement message must be show when people use RSS with some keyword about your service or product.
Social networking
Facebook - http://www.facebook.com/
Facebook is a Social networking website. It is a social utility that connects people with friends in the whole world. In the meanwhile, you can promote your products and services through Social networking. Asus holds an event in the facebook to promote their new product.
(e.g. http://www.facebook.com/event.php?sid=5e87ef19a5ee6124de0ab22c14e926b0&eid=50477552762)
Good examples ! Please include screen shots of as many examples as possible instead of just links. I'm not a Facebook member so I can't view the Asus event although I'd like to see what it looks like.
回覆刪除For Yahoo search engine, please include a specific keyword that you used and a specific company that shows a sponsored link next to the results for this keyword.
Before 2-March, you can move all the comments to the blog itself as the blog serves as your online report of your findings.
Search engine
回覆刪除Yahoo e marketing - http://hk.emarketing.yahoo.com/home.html
Yahoo is the most popular search engine in Hong Kong. We can search any information of services and products through search engine in the internet.
Also you can promote your products and services through Yahoo e marketing.When people search the web with some keyword from yahoo search engine, the search results pages show up with your advertisement message.
Advertisement message of Dell computer will show up in search results pages when you search with keyword "notebook". (e.g. http://tinypic.info/files/o4sbuy5zwijb2ilhmf55.jpg)
Gadgets
回覆刪除Walt Disney's movie, "WALL-E" - http://adisney.go.com/disneyvideos/animatedfilms/wall-e/flash_site.html?deeplink=Downloads
To publicize the characters in the Walt Disney's movie, "WALL-E", they pround to provide many wallpaper, buddy icons and widget for your computer. To made a deep impression on viewers, you can send or post Widget through your Facebook, e-mail and blog.
(e.g. http://tinypic.info/files/tz1sx00abqm7n8o6sza9.jpg, http://tinypic.info/files/3vrszzzluetd1kdbag5k.jpg)
Online partnerships or affiliate marketing
回覆刪除She.com - http://www.she.com/living/moviegoers/index.cfm?object_id=32A1CC66-C965-497A-A2EE84720EDCBEA8
She.com is a website provides many diversification inofrmation, especially for lady. It always cooperate with film company, publicize and introduce the new movie on its website. Tp hold an exibition to give some movie ticket and souvenier as a gift to member. This is an online partnerships promotion, she.com provides publicize channel, and the film companys provide the free ticket and souvenier. This is a typical case of Online partnerships.